Discover India’s liquid colours market 2025: natural pigments, FSSAI rules, and how Raj Flavours and Fragrances creates safe, vibrant colour solutions.
Introduction
Colour is not just visual appeal—it drives taste perception, brand identity, and consumer trust. In India’s food and beverage industry, liquid colours have become essential for beverages, bakery, dairy, confectionery, and sauces.
As Indian consumers shift toward natural, clean-label colours and FSSAI strengthens its stance on food safety, the demand for safe, stable, and vibrant liquid colours is soaring.Raj Flavours and Fragrances is a leader in developing high-quality liquid colour solutions, helping FMCG and food brands deliver products that are eye-catching, compliant, and consumer-friendly.
What are Liquid Colours?
Liquid colours are water-soluble or oil-dispersible pigments used to impart consistent, vibrant shades in foods, beverages, and pharmaceuticals.
Benefits of Liquid Colours:
- Ease of blending into formulations.
- Uniform colour dispersion.
- Long shelf life & stability.
- Custom shades for unique branding.
👉 With Raj Flavours and Fragrances, brands get tailored colour systems for their specific product needs.
Types of Liquid Colours in India
1. Natural Liquid Colours
- Derived from turmeric, beetroot, paprika, spinach, carrot, saffron.
- Popular in organic, clean-label products.
- Raj offers custom extraction and stabilization for India’s climate.
2. Synthetic Liquid Colours
- Economical, consistent, and widely used.
- Perfect for mass-market beverages, confectionery, and bakery.
- Raj ensures FSSAI-approved formulations only.
3. Blended Shades
- Unique signature colours combining natural + synthetic.
Used in branding-focused beverages and desserts.
Key Trends in India’s Liquid Colours Market (2025)
1. Rise of Natural Colours
Growing health awareness → preference for plant-based pigments.
2. Clean-Label Movement
Consumers demand “No Artificial Colours” on packaging.
3. Custom Shades for Branding
Brands differentiate via signature hues (example: cola brown, mango yellow, rose pink).
4. Functional Colours
Pigments that also deliver antioxidants, vitamins, or bioactive compounds.
FSSAI Regulations for Liquid Colours
The Food Safety and Standards Authority of India (FSSAI) regulates permissible colours:
- Only approved INS-numbered colours allowed.
- Natural colours encouraged in health & organic products.
- Labelling compliance mandatory.
👉 Raj Flavours and Fragrances ensures all liquid colours are FSSAI-approved, tested, and compliant for Indian FMCG.
Applications of Liquid Colours in India
Beverages
- Soft drinks, fruit juices, cocktails, health drinks.
- Signature shades like cola brown, lime green, orange soda.
Bakery & Confectionery
- Cakes, icings, candies, chocolates.
- Raj offers heat-stable bakery-friendly pigments.
Dairy & Ice Creams
- Flavoured milk, yogurt, kulfi, frozen desserts.
- Traditional shades like saffron yellow, pista green, rose pink.
Sauces & Condiments
- Ketchup, chutneys, mayonnaise.
Ensures colour stability during storage.
Why Raj Flavours and Fragrances for Liquid Colours?
- Wide portfolio: natural, synthetic, and blended shades.
- Expertise in Indian food formulations & climate stability.
- Custom shades for branding.
- 100% FSSAI compliance and safe dispersions.
👉 Explore our expertise:
Conclusion
In 2025, the liquid colour industry in India is evolving rapidly with natural pigments, clean-label trends, and branding-driven shades leading demand.
Raj Flavours and Fragrances supports Indian FMCG brands with safe, compliant, and custom liquid colour solutions, ensuring products not only taste good but look unforgettable.
FAQs
Q1. What are liquid colours used for in India?
They’re used in beverages, bakery, dairy, sauces, and confectionery.
Q2. Are synthetic liquid colours safe?
Yes, when FSSAI-approved and used within permissible limits.Q3. Why choose Raj Flavours and Fragrances for liquid colours?
For custom shades, compliance assurance, and Indian market expertise.